Retailers such as Kaufland, Aldi Süd, Rewe, Hellweg, Hornbach, Lidl or IKEA usually offer customers the opportunity to charge their e-car at the parking lot free of charge. Customers are happy to accept the service, but there are also advantages for retailers. An overview.
“Honey, I’m going to the grocery store, and I’ll stop for gas before I go.” This phrase will eventually die out, at least in households where an electric car is parked outside the front door, in the garage or in the carport. Short refueling then no longer works, depending on the power of the wallbox at home and the battery size of the vehicle, one hangs longer on the cable.
Retailers are taking advantage of this. The refueling stop in addition to the purchase can be omitted if the customer can recharge the electric car in the supermarket parking lot. A service that is, of course, gladly accepted. The supermarket operator has another advantage in addition to customer loyalty. Charging the car increases the time spent in the store.
Longer walks through the shelves mean a fuller shopping cart and thus more sales at the checkout, or customers use a café integrated into the store, which also promises sales potential.
Ultra fast charger at Hellweg DIY store
Charging an electric car while shopping is already possible at many consumer and supermarkets. Energy service provider EnBW now wants to offer this option to hobbyists, gardening enthusiasts and DIY enthusiasts.
EnBW and Hellweg are building a network of ultra-fast charging stations.
In cooperation with the Hellweg DIY chain, which is particularly widespread in the Ruhr region, ultra-fast charging stations are to be set up at 80 DIY and garden centers. The high-power chargers are to offer a charging capacity of up to 300 kW. The first ten columns are to go into operation in the retailer’s parking lots as early as the end of this year. The electricity provided here is to come 100 percent from renewable sources.
The ultrafast chargers at the Hellweg locations will be integrated into EnBW’s HyperNetwork. The energy company’s goal is to install 1,000 sites with high-speed charging stations in Germany by the end of 2021, which will then offer 3,000 fast-charging points.
Aldi Süd wants 1,500 stations by 2024
Aldi Süd has around 100 stations in operation in major cities with a charging capacity of 22 kW. Another 200 are to be set up by the end of the year. From 2021, 300 charging stations per year are to be built, bringing the number to “over 1,500” by the end of 2024. DC stations with a capacity of up to 150 kilowatts are also to be added.
Aldi plans to create 300 additional charging stations each year.
Supermarket chain REWE offers 90 charging points at currently 50 locations. Most of them offer 22 kW charging power, but DC columns with 50 kW can also be found in isolated cases. However, charging at REWE is not necessarily free of charge. The retail group makes the areas available to operators of charging stations, the usage options and costs then vary depending on the provider.
Charging at Burger King
Burger King plans to install charging stations in the parking lots of its fast-food restaurants in the future. The concept includes the installation of one convenience charging station per restaurant, so-called Ultra Fast Chargers, each with two charging points offering a charging capacity of 50 to 150 kilowatt hours. The charging stations are located under a glass roof as weather protection, which is supplemented by an information monitor. The first charging station has already been released in Hamburg-Burgdorf. Numerous other restaurants are to follow. Burger King is cooperating on its charging infrastructure with sustainability investor CUT Power AG. It is building and operating the e-charging stations together with the energy company EnBW. Only certified green electricity is used for charging.