The casino principle

One of the unspoken principles of casino gambling is that to win, you have to be indifferent to winning. Those who play for fun rather than to break the bank are much more likely to go home with their pockets full than the player who intends to make money. This principle also applies to business.

Тюнинг-ателье Wolf-concept
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One of the unspoken principles of casino gambling is that to win, you have to be indifferent to winning. Those who play for fun rather than to break the bank are much more likely to go home with their pockets full than the player who intends to make money. This principle also works in business.

Walter Wolf set up his firm in the late seventies. At that time Wolf was a small garage in which several Escorts were prepared for sports competitions. In parallel with the construction of sports cars the company fulfilled private orders for modification of Ford cars, received mainly from friends and acquaintances. As a rule, it was external appearance modifications or inexpensive engine tuning. There were many main orders, so Wolf did not think much about the development of the tuning business. Especially since he preferred to see Wolf as a “sports stable” rather than one of the many tuning studios.

A few years later, his position changed, but not because he wanted to increase the number of steaks in the fridge, but due to new circumstances. In 1985, the Wolf-racing team wins the DTM. The Ford Escort Turbo and Ford Sierra Cosworth sports cars prepared by Walter Wolf become the object of admiration among German youth. Wolf immediately received an avalanche of tuning orders, which the two small sports boxes would not have been able to handle in a year. Such circumstances had to be reckoned with. But even on the wave of dizzying commercial success, Wolf stayed true to motorsport. He decided to separate sports and tuning and opened the Wolf-concept tuning atelier. The company was located in a large building, several times the size of the garage where Wolf started. The entire staff consisted of ten mechanics, who sometimes had to work months at a time, so many people wanted to style their Ford to look like the famous Wolf-racing cars.

Of course, there were dark days in the Wolf-concept calendar, but Wolf steered his boat with a steady hand, and the atelier was constantly developing, gaining more and more popularity every year in Germany and abroad. Contracts were signed with sports and tuning equipment manufacturers – Remus, Recaro, Pirelli (many of which were sponsors of the Wolf-racing sports team), the number of boxes and staff increased. Under the influence of market conditions, most of the technical modifications over time disappeared from the price list of the studio, only the most popular items remained: aerodynamic plates, revision of the suspension, installation of sports exhaust systems and exclusive interior tuning.

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In 1995 Wolf signed a contract making Wolf-concept an official partner of Ford-Werke AG. Ford dealers were now able to offer their customers charged versions from Wolf-concept in addition to the basic models. The following year, Wolf-concept joined German association of tuning manufacturers VDAT – a kind of trade union of German tuning studios.

Today the company’s evolution has reached the stage where there is no room to grow up, the only thing left is to grow wide. The number of employees reached 80 people. In addition to a large number of professional mechanics and engineers, the firm has a staff of marketing experts and a design studio, which is constantly developing fresh solutions for restyling interiors and exteriors. Its own showroom occupies about 750 square meters, and there you can always find “charged” versions of all current Ford models.

But even after creating one of the largest tuning studios in Germany, Walter Wolf still considers it only a way to attract the necessary investments for motorsport. He plays with the impartiality and success of a man for whom tuning a car is just a big money making business, no different from selling furniture or olive oil. And that principle of doing business pays good dividends, thereby signifying that Wolf is doing the right thing. Everyone has their own way of dealing with fortune.

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